Eat Your Feelings
Introducing 'Eat Your Feelings' ice cream – a delightful fusion of Chef Jason Apolinario's culinary artistry and heartfelt emotions. This unique creation is a result of a powerful breakup experience, inspiring us to reimagine the pint designs with enchanting illustrations that beautifully capture the essence of each flavor and its accompanying feeling. Indulge in a delectable journey of taste and emotions with 'Eat Your Feelings' ice cream.
Studio: Compose[d]
Meet Feels, the scoop that goes through endless emotions and many flavors.
We showed multiple iterations that we felt were fun and bold before landing on the final character design for Feels. We played around with shapes and emojis to see which felt more in line with each flavor.
Ultimately, we felt a scoop of ice cream was the best character to represent Eat Your Feelings!
Our friends, Noah & Lisa photographed the final product.
While the initial stage was focused on producing one pint decal and flavor stickers, phase 2 would have their own pint decals for individual flavors.
Photography:
Noah & Lisa