Veda
Veda Psychotherapy is a specialized online therapy service created by therapist and friend, Roopa Ramkumar, to support teenagers and adults struggling with eating disorders, body image concerns, and trauma. We designed the logo, visual branding, and website to bring her vision to life as she launched her business.
Roopa envisioned her services as young, bold, and fun. We crafted a simple yet vibrant logo with bright colors to resonate with her clientele.
She wanted to avoid generic stock photography, so we opted for simple 2-3 color illustrations that seamlessly complement the bright, bold hues of the logo.
The website needed to be straightforward, clean, and easy to navigate for a seamless desktop and mobile experience. Using the brand colors, we color-blocked sections for visual impact, weaving the illustrations in to create a cohesive narrative that highlights Roopa’s expertise.
Roopa wanted to launch her Instagram, so we designed a series of posts that aligned with her clean and bold aesthetic, serving as engaging educational nuggets for her audience.
